Introduction to Back of Bottle™ | Performance you can Speak To: Turning Ingredients into Impact

Performance you can Speak To: Turning Ingredients into Impact

Tuesday, November 3, 2026

12:00 PM - 1:30 PM (EST)

Introduction to Back of Bottle™

Immerse yourself in the Collective Beauty Brands experience as we explore Back of Bottle™ hair care.

Behind every bottle is a story of performance and innovation. Learn the essentials of our ingredient technology and how to translate product features into client benefits that drive trust, excitement and sales. Connect the science and innovations to real-world results your customers care about.

Orazio Ray Civello

FOUNDER

Ray Civello is a philanthropist, leader, and creative visionary within the fashion, beauty, and wellness industries. Combining creative skill and keen business sensibilities, Ray is a successful entrepreneur and the founder of Back Of Bottle™, co-founder of Color Space™ and President & CEO of Civello Salon & Spa. He has
been renowned throughout his career as a celebrity hairstylist, editorial stylist, photographer, inspired public speaker and coveted international educator.